things done with thinking (most of it).

i tried to make something perfect
(it went about as well as you'd expect)

the perfect design (open)

I did the concept, copy and design, and built the prototype
in Figma. Academic project · 2025

Long scrolling page headed “wow! that’s perfect.” with a red chameleon illustration

KitKat tells everyone to have a break.
we were wondering if its ads could take one too.

KATch a break (open)

Spec digital campaign. A team of two.
I did the concept, copy and basic design · 2024

Creation of Adam detail reimagined for KitKat, part one Creation of Adam hands passing a KitKat bar, captioned “break, before you begin” Creation of Adam detail reimagined for KitKat, part three

every Uber, imagined
as its own small world.
you only find out which one when you open the door.

the roof is a sky made
by a six-year-old.

clouds.
a sun with a face.
a bird that looks like a potato.

a canvas is a surface that holds
someone's entire universe.

Uber has thousands of them.

the canvas story (open)

Self-initiated campaign concept.
I wrote and developed the concept · 2026

before we build the brand,
what do we call it?
(small problem.)

caartl (open)

branding project for an automobile resale platform based in the UAE. i developed
the brand name and identity · 2024

a salon for everyone.
it needed a name that didn't pick a side.

melon mirror (open)

melon for freshness,
mirror for the moment you see yourself.
brand naming and identity design project
for a unisex salon · 2021