the perfect design

what is it?

a fake-serious website that promises creatives the secret to perfection,and keeps them hookeduntil it admits there isn't one.

I did the concept, copy and design, and built the prototype in figma. Individual academic project · 2025

what does it look like?

what was the thought flow?

the thinking, in three small moments.

a. defining the norm: before parodying 'perfect way' content, i studied it: how it sounds, how it earns trust, how it keeps people reading.

Moodboard of saved articles promising the perfect logo, campaign and design

what the internet says:

-10 secrets to the perfect design.
-The one rule every great designer follows.
-Quotes from famous designers, framed.

what my site said

“Perfection is a frequency. tune into it, and the work designs itself.”
“The secret theory of design perfection.”
"Great designers don't struggle.They apply the formula
and move on" - Steve jobs (didn’t know this)

b. how it should feel: an emotional map of the user was made.

User journey from landing page to satire break, mapped against emotions from curiosity to satisfaction or anger

c. how it should reveal: the satire structure was build with thought.
early clues, then growing absurdity, then the reveal, as three short lines.

what was the system followed?

how was it pitched?

(see the full pitch document here)

the full experience? (open the secret)

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