melon mirror

what is it?

a branding projectfor a unisex salon.

I did the brand naming and identity design · 2021

what was the brief?

a salon for everyone. fresh, affordable, everyday, and still a little elegant.

what was the thought flow?

a. the words before the name.
everything the salon should feel like, written down first.

b. the name.
melon: fresh and rich.
mirror: beauty and wisdom
(and the one thing every salon already has.)

c. the mark.
one o, turned and coloured.
one i, reduced to its dot.