caartl

what is it?

branding for a car resale platform based in the UAE.(one name, every language. no pressure.)

I did the brand naming and identity design · 2024

what was the brief?

a name anyone in the UAE could say, whatever their first language, that still sounds like cars, movement and a good deal.

how did it come together?

a. two kinds of car. a car is what's sold. a cart is how things get bought online.

b. the mark.
a lane line runs through the middle of the name.